Hi! I’m Estela Paredes. Nice to meet you!
Fashion Designer and Management graduated from the Universidad Peruana de Ciencias Aplicadas (UPC) with over 3 years of experience in product design, textile development, and digital design. I combine creativity and strategy with 8 years of experience in marketing and graphic design, delivering comprehensive commercial solutions and high-impact projects.
🏆 Key Academic Achievements: Graduated #1 in my faculty at UPC (2024) and Top 1 in LX Graduation Ceremony in UPC, top 10 in my class, and a member of the academic excellence group, with a specialization in Editorial Design and Design & Technology (3D Printing).
💡 Winner of the LIU Scholarship (2022) for an academic exchange in Madrid, where I honed skills in trend analysis and fashion communication.
Areas of Expertise and Key Skills:
↳Product Design & Research: Developing collections, technical sheets, tech packs, and conducting trend and consumer research applied to fashion.
↳Product Management: Designing and implementing creative and commercial strategies focused on maximizing profitability, brand positioning, and product value.
↳Graphic Design & Strategic Marketing: Expert in storytelling, editorial design, and creating visual content that strengthens brand identity and connects with audiences.
↳Technological Innovation: Mastery of advanced tools such as CLO3D, Rhino 3D, and Houdini to create disruptive designs and production technologies.
✨ Professional Value: I transform ideas into concrete projects by combining creativity, ethics, aesthetics, functionality, commercial analysis, and technology. I firmly believe in design as a tool for cultural and commercial change.
🏆 Key Academic Achievements: Graduated #1 in my faculty at UPC (2024) and Top 1 in LX Graduation Ceremony in UPC, top 10 in my class, and a member of the academic excellence group, with a specialization in Editorial Design and Design & Technology (3D Printing).
💡 Winner of the LIU Scholarship (2022) for an academic exchange in Madrid, where I honed skills in trend analysis and fashion communication.
Areas of Expertise and Key Skills:
↳Product Design & Research: Developing collections, technical sheets, tech packs, and conducting trend and consumer research applied to fashion.
↳Product Management: Designing and implementing creative and commercial strategies focused on maximizing profitability, brand positioning, and product value.
↳Graphic Design & Strategic Marketing: Expert in storytelling, editorial design, and creating visual content that strengthens brand identity and connects with audiences.
↳Technological Innovation: Mastery of advanced tools such as CLO3D, Rhino 3D, and Houdini to create disruptive designs and production technologies.
✨ Professional Value: I transform ideas into concrete projects by combining creativity, ethics, aesthetics, functionality, commercial analysis, and technology. I firmly believe in design as a tool for cultural and commercial change.
"I design fashion with a purpose: I combine creativity, color, technology, and strategy to create products that inspire, connect, and transform".
I design not only to communicate, but to transform. I believe in the power of conscious design as a tool to create experiences that connect with people and transform their daily lives through fashion and image. Colors inspire meaningful connections, both psychological and emotional, and every choice in my projects is intentional.
I believe fashion is not just what we wear, but how we feel when we wear it, how a product can generate connection, empathy, and, above all, authenticity.
MY DESIGN PROCESS
My design process in fashion began driven by research, color, and textiles made with communities. Over time, this approach evolved into a more technological vision.
I haven't abandoned my ancestral heritage, especially after traveling to Cusco and learning about its history and traditional weaving. On the contrary, I plan to merge all that knowledge with new technologies such as 3D modeling, digital design, and 3D manufacturing and printing—specialties I've been developing since 2022 in clothing, bags, and accessories.
I HAVE WORKED WITH
I have worked as a fashion designer for retail companies and design brands such as Ripley Perú, Butrich, Ayni and Fyodora.
And as a freelance graphic designer and marketing digital consultant for RE/MAX Alpha Perú, Proyekta Real Estate C.A, KEMCO C.A. LATAM, KEN Foods (Spain) and SellRent-House, among others.
I am available for freelance. All you have to do is contact me here: estelaparedes992@gmail.com
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